In the growing social commerce landscape, addressing seller uncertainty has become critical for fostering consumer … uncertainty in social commerce platforms by exploring pre-purchase customer-seller signals. Utilizing signaling theory, the … gathered from 368 social commerce users, providing robust insights into the factors that most significantly influence seller …

, focusing on two main variables: the scope of e-commerce use and the capacity for innovation. This research also uses Structural … adoption costs influence the extent to which MSMEs can utilize e-commerce, while government support plays a role in … e-commerce, development of innovation capabilities, and government support, which can help strengthen the …

The paper investigates the role of customer value co-creation practices within e-commerce platforms, drawing on service … which social expertise, organizational socialization, perceived effectiveness of e-commerce institutional mechanisms …. The survey with data from 335 e-commerce customers analyzed by PLS-SEM reports that all research hypotheses are supported …

The rapid growth of live streaming e-commerce (LSEC) has revolutionized agricultural product sales, but the perishable … products live streaming e-commerce supply chain. This study analyzes four logistics decision models using the Stackelberg game … streaming e-commerce supply chain that takes into account logistics service efforts and compares and discusses the sales price …