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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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E-commerce
41
Electronic Commerce
41
Consumer behaviour
34
Konsumentenverhalten
34
Online retailing
20
Online-Handel
20
Internet marketing
19
Online-Marketing
19
Mobile Business
12
Mobile business
12
Website
10
Einzelhandel
8
Internet
8
Retail trade
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Distribution channel
7
Marketing management
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Marketingmanagement
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Mobile communications
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Mobilkommunikation
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Social Web
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Social web
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Vertriebsweg
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Relationship marketing
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Mobile Anwendung
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Mobile Marketing
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Mobile application
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Mobile marketing
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Advertising
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Confidence
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Digital platform
4
Digitale Plattform
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Mobile phone
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Mobiltelefon
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Vertrauen
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Customer satisfaction
3
Data protection
3
Datenschutz
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Kalyanam, Kirthi
3
Spann, Martin
3
Verhoef, Peter C.
3
Currim, Imran S.
2
Grewal, Dhruv
2
Iacobucci, Dawn
2
Mintz, Ofer
2
Ratchford, Brian Thomas
2
Riquelme, Isabel P.
2
Román, Sergio
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Yadav, Manjit S.
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Amyx, Cinda
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Anderl, Eva M.
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Andrews, Michelle
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Balasubramanian, Sridhar
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Bart, Yakov
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Bolton, Ruth
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Briesch, Richard A.
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Bruggen, Gerrit H. van
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Bucklin, Randolph E.
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Casado-Aranda, Luis-Alberto
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Cebollada, Javier
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Chandrashekaran, Murali
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Chiu, Hung-Chang
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Choi, Jeonghye
1
Choudhary, Vidyanand
1
Chu, Yanlai
1
Cleveland, Mark
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Cuestas, Pedro J.
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Dewan, Sanjeev
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Dickinger, Astrid
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Dillon, William R.
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Dimoka, Angelika
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Ding, Zhihua
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Esche, Jonas vor dem
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Felten, Claudio
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Finn, Adam
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Forsythe, Sandra
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
SpringerLink / Bücher
298
Journal of retailing and consumer services
275
Electronic commerce research
200
Journal of business research : JBR
175
Economics Papers from University Paris Dauphine
172
Information systems and e-business management : ISeB
134
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
126
International journal of business information systems : IJBIS
124
Journal of internet commerce
122
Springer eBook Collection
121
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
116
International journal of electronic business
112
International journal of e-business research : an official publication of the Information Resources Management Association
111
Technological forecasting & social change : an international journal
107
Working Papers / Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2), Institut National de la Recherche Agronomique (INRA)
103
Information systems research : ISR
102
NBER working paper series
102
Electronic commerce research and applications
96
Management science : journal of the Institute for Operations Research and the Management Sciences
96
Working paper / National Bureau of Economic Research, Inc.
95
Post-Print / HAL
93
Industrial marketing management : the international journal for industrial and high-tech firms
92
International journal of production economics
92
European journal of operational research : EJOR
91
International journal of electronic marketing and retailing : IJEMR
86
Electronic markets : the international journal on networked business
85
Journal of electronic commerce research : JECR
85
Premier reference source
85
ILO Working Papers
82
MPRA Paper
81
International journal of electronic commerce : IJEC
80
Discussion paper / Centre for Economic Policy Research
78
NBER Working Paper
76
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
74
Gabler Edition Wissenschaft
68
Electronic markets : EM ; the international journal of electronic commerce and business media
67
Journal of management information systems : JMIS
67
Transportation research / E : an international journal
67
International journal of electronic customer relationship management : IJECRM
61
International journal of internet marketing and advertising : IJIMA
61
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ECONIS (ZBW)
53
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1
Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
2
Seize the day : how online retailers should respond to positive reviews
Wu, Jintao
;
Wu, Tong
;
Schlegelmilch, Bodo B.
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 52-60
Persistent link: https://www.econbiz.de/10012432763
Saved in:
3
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
4
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
5
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
6
The dark side of good reputation and loyalty in online retailing : when trust leads to retaliation through price unfairness
Riquelme, Isabel P.
;
Román, Sergio
;
Cuestas, Pedro J.
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 35-52
Persistent link: https://www.econbiz.de/10012060911
Saved in:
7
A comparison of formative versus reflective approaches for the measurement of electronic service quality
Theodosiou, Marios
;
Katsikea, Evangelia
;
Samiee, Saeed
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 53-67
Persistent link: https://www.econbiz.de/10012060915
Saved in:
8
Consumer processing of online trust signals : a neuroimaging study
Casado-Aranda, Luis-Alberto
;
Dimoka, Angelika
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 159-180
Persistent link: https://www.econbiz.de/10012060956
Saved in:
9
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
10
Do colors change realities in online shopping?
Hsieh, Yi-Ching
;
Chiu, Hung-Chang
;
Tang, Yun-Chia
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
41
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011844926
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