Pauwels, K.H.; Franses, Ph.H.B.F.; Srinivasan, S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2003
Marketing literature has long recognized that price response need not be monotonic and symmetric, but has yet to provide generalizable market-level insights on reference price type, asymmetric thresholds and sign and magnitude of elasticity transitions. In this paper, we introduce smooth...
