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  • Search: subject:"composite cross-selling benefit"
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Year of publication
Subject
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Beziehungsmarketing 1 Einzelhandel 1 Marketing management 1 Marketingmanagement 1 Multichannel strategy 1 Multikanalvertrieb 1 Relationship marketing 1 Retail trade 1 composite cross-selling benefit 1 new retail mode 1 omnichannel returns cooperation 1 the offline brick-and-mortar retailer 1
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Undetermined 1
Type of publication
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Article 1
Type of publication (narrower categories)
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Article in journal 1 Aufsatz in Zeitschrift 1
Language
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English 1
Author
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Wang, Nengmin 1 Wang, Tieshan 1 Zhang, Jin 1 Zheng, Yanyan 1
Published in...
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics 1
Source
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ECONIS (ZBW) 1
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Research on the conditions and operational strategies of the retailer's participation in omnichannel returns cooperation
Zheng, Yanyan; Zhang, Jin; Wang, Tieshan; Wang, Nengmin - In: Managerial and decision economics : MDE ; the … 46 (2025) 3, pp. 1584-1601
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