An, Hyun Sang; Park, Arim; Song, Ju Myung; Chung, Christina - In: Digital Business 5 (2025) 2, pp. 1-11
perceived risk), affective (trust and relationship commitment), and conative (word-of-mouth and service adoption intention …) dimensions within an integrated framework of customer value theory, commitment-trust theory, and the cognitive-affective-conative …