Purpose: We propose and demonstrate a concept development process (CDP) as a framework to solve a value stream mapping (VSM) related process layout design optimization problem. Design/methodology/approach: A case study approach was used to demonstrate the effectiveness of CDP framework in a...

Purpose: We propose and demonstrate a concept development process (CDP) as a framework to solve a value stream mapping (VSM) related process layout design optimization problem. Design/methodology/approach: A case study approach was used to demonstrate the effectiveness of CDP framework in a...

This paper evaluates the Pugh Controlled Convergence method and its relationship to recent developments in design theory. Computer executable models are proposed simulating a team of people involved in iterated cycles of evaluation, ideation, and investigation. The models suggest that: 1)...

We model concept testing in new product development as a search for the most profitable solution to a design problem. When allocating resources, developers must balance the cost of testing multiple designs against the potential profits that may result. We propose extreme-value theory as a...