Search Results - subject:"conceptual metaphor theory"

Location matters when advertising sustainable products : influences of conceptual metaphor and anthropomorphism

Shirai, Miyuri - In: International journal of consumer studies 49 (2025) 2, pp. 1-15

Persistent link: https://www.econbiz.de/10015333860

Selling sustainability : making green advertising more concrete with circular economy message framing

Gutentag, Jolie; Russell, Cristel Antonia - In: International journal of advertising : the review of … 44 (2025) 1, pp. 47-65

Persistent link: https://www.econbiz.de/10015194214

Framing a feminist phenomenological inquiry into the lived experiences of women entrepreneurs

Oliveira, Edicleia; Basini, Serge; Cooney, Thomas M. - In: International journal of entrepreneurial behavior & research 30 (2024) 11, pp. 91-119

Persistent link: https://www.econbiz.de/10015272189

Navigating gendered spaces : a feminist phenomenological exploration of women entrepreneurs lived experiences within government support agencies

Oliveira, Edicleia; Basini, Serge; Cooney, Thomas M. - In: International journal of gender and entrepreneurship 16 (2024) 4, pp. 564-601

Persistent link: https://www.econbiz.de/10015074501

Framing a feminist phenomenological inquiry into the lived experiences of women entrepreneurs

Oliveira, Edicleia; Basini, Serge; Cooney, Thomas M. - In: International Journal of Entrepreneurial Behavior & Research 30 (2024) 11, pp. 91-119

through the integration of IPA and conceptual metaphor theory (CMT). …

Persistent link: https://www.econbiz.de/10015345185

Analyst reaction to war-related language : source domains and the role of market structure and market share

Salvado, João Cotter; Crilly, Donal - In: Organization science 36 (2025) 5, pp. 1690-1725

Persistent link: https://www.econbiz.de/10015552819

"The market deals out profit and losses": Wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern

Graupe, Silja; Steffestun, Theresa - 2018

Metaphor Theory verfolgen die Autorinnen die Einführung des Konzeptes "der Markt" als abstraktes und weitestgehend … "des Marktes" im Zentrum der Untersuchungen. Mittels textanalytischer Methoden und mit Rückgriff auf die Conceptual …

Persistent link: https://www.econbiz.de/10012001901

"The market deals out profit and losses" : wie ökonomische Standardlehrbücher das unreflektierte Denken in Metaphern fördern

Graupe, Silja; Steffestun, Theresa - 2018

Persistent link: https://www.econbiz.de/10012000595

GAFA speaks: metaphors in the promotion of cloud technology

Lindh, Maria; Nolin, Jan Michael - In: Journal of Documentation 73 (2017) 1, pp. 160-180

technology industry, sometimes referred to as GAFA. With the help of conceptual metaphor theory, often-repeated metaphors for …

Persistent link: https://www.econbiz.de/10014854977

Metaphorical communication, self-presentation, and consumer inference in service encounters

Sundar, Aparna; Dinsmore, John; Paik, Sung-Hee Wendy; … - In: Journal of business research : JBR 72 (2017), pp. 136-146

Persistent link: https://www.econbiz.de/10011645551

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