Hair, Joseph F.; Babin, Barry J.; Ringle, Christian M.; … - In: Journal of Marketing Analytics 13 (2025) 3, pp. 709-724
Abstract Covariance-based structural equation modeling (CB-SEM) enables researchers to estimate models with hypothesized cause-effect relationships between latent variables (i.e., constructs), each of which is operationalized by several items (i.e., indicators). To conduct CB-SEM analyses,...