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Search: subject:"congruity"
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Consumer behaviour
171
Konsumentenverhalten
171
Brand management
110
Markenführung
110
Brand image
107
Markenimage
107
Self-congruity
60
Personality psychology
57
Persönlichkeitspsychologie
57
Beziehungsmarketing
48
Relationship marketing
48
Advertising effects
44
Werbewirkung
44
Brand
41
Markenartikel
40
self-congruity
39
Holiday behaviour
28
Urlaubsverhalten
28
Gender
26
Advertising
24
Geschlecht
24
Werbung
24
Tourism marketing
22
Tourismusmarketing
22
Brand loyalty
20
Destination management
20
Destinationsmanagement
20
Markentreue
19
Internet marketing
18
Online-Marketing
18
Customer satisfaction
17
Kundenzufriedenheit
17
Tourism
16
Tourismus
16
Luxury goods
13
Luxusgüter
13
Social Web
13
Social web
13
Brand personality
12
Perception
12
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25
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Article
273
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5
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1
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263
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15
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Bartikowski, Boris
5
Fastoso, Fernando
3
Kang, Juhee
3
Kim, Jihye
3
Liu, Fang
3
Mattila, Anna S.
3
Merunka, Dwight
3
Moharana, Tapas Ranjan
3
Pradhan, Debasis
3
Salmi Mohd Isa
3
Su, Na
3
Thurasamy Ramayah
3
Yang, Shaohua
3
Ahmad, Zubair
2
Arnold, Christian
2
Cham Tat Huei
2
Chang, Ching-Hung
2
Chebat, Jean-Charles
2
Choe, Yeongbae
2
Chua, Bee-Lia
2
Das, Gopal
2
Dens, Nathalie
2
El Hedhli, Kamel
2
Eugene Cheng-xi Aw
2
Han, Heesup
2
Hussein, Ananda Sabil
2
Ilicic, Jasmina
2
Indrawati, Nur Khusniyah
2
Jamal, Ahmad
2
Jeong, Hyun Ju
2
Kim, Hyeon-Cheol
2
King, Brian
2
Koenigstorfer, Joerg
2
Lee, Ju Yup
2
Lee, Sanghyeop
2
Lee, Seonjeong
2
Li, Minglong
2
Lindenmeier, Jörg
2
Lou, Chen
2
Lu, Lu
2
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Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of business research : JBR
21
Journal of retailing and consumer services
14
Journal of travel and tourism marketing
9
The journal of product & brand management
9
Tourism management : research, policies, practice
9
International journal of hospitality management
8
Asia Pacific journal of marketing and logistics
7
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of destination marketing & management
5
Journal of international consumer marketing
5
Journal of marketing communications
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Journal of vacation marketing
5
The journal of consumer marketing
5
International journal of contemporary hospitality management
4
International journal of sports marketing & sponsorship
4
Journal of retailing
4
Journal of strategic marketing
4
Psychology & marketing
4
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
3
Journal of business ethics : JOBE
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Gadjah Mada international journal of business
2
Human resource management
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of career development
2
Journal of hospitality and tourism insights
2
Journal of hospitality marketing & management
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ECONIS (ZBW)
259
RePEc
13
BASE
5
EconStor
2
Showing
1
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10
of
279
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Date (oldest first)
1
Understanding damage to and reparation of brand trust : a closer look at image
congruity
in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Does self-
congruity
or functional
congruity
better predict destination attachment? : a higher-order structural model
Usakli, Ahmet
;
Kucukergin, Kemal Gurkan
;
Shi, Da
; …
- In:
Journal of destination marketing & management
23
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013194640
Saved in:
4
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
The effect of green self identity, self-
congruity
, perceived value on bioplastic product purchase intention : evidence from Indonesian consumers
Salsabila, Puteri
;
Hartono, Arif
- In:
International Journal of Research in Business and …
12
(
2023
)
1
,
pp. 80-89
Persistent link: https://www.econbiz.de/10014281694
Saved in:
7
Towards a better understanding of volunteer engagement : self-determined motivations, self-expression needs and co-creation outcomes
Fernandes, Teresa
;
Matos, Manuel Aires de
- In:
Journal of service theory and practice
33
(
2023
)
7
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014448152
Saved in:
8
Visual
congruity
in jersey sponsorship : the effect of created brand-color
congruity
on attitude toward sponsor
Son, Sung Wook
;
Williams, Antonio
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10014292900
Saved in:
9
Explaining the unsuccessful relationships between brand awareness and behavioral intention : a serial mediation study
Sudhana, Pranakusuma
;
Noermijati, Noermijati
;
Hussein, …
- In:
Management research review
46
(
2023
)
12
,
pp. 1852-1864
Persistent link: https://www.econbiz.de/10014430996
Saved in:
10
Antecedents and impacts of the pilgrimage destination personality in the Tibetan region : case from Larong Wuming Buddhist Academy
Liu, Lijun
;
Zhang, Xue
;
Li, Cheng
- In:
Journal of vacation marketing
28
(
2022
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10013387792
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