Search Results - subject:"consumer behaviour"

AI, security, and trust in the digital wallet : evidence from current Romanian FinTech users

Bodorin, Bianca-Eugenia; Ciobanu, Eliza - In: International Journal of Financial Studies : open … 14 (2026) 1, pp. 1-29

security and blockchain shape consumer behaviour. This article examines current FinTech users, focusing on mobile banking …

Persistent link: https://www.econbiz.de/10015591110

Generational and economic differences in the effectiveness of product placement : a predictive approach using CART analysis

Vrtana, David; Duricova, Lucia - In: Administrative Sciences : open access journal 16 (2026) 2, pp. 1-39

Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectiveness of product placement in shaping purchase...

Persistent link: https://www.econbiz.de/10015625319

From consuming food away from home to on-the-go consumption : a multi-study exploration using focus groups and fsQCA

Lim, Weng Marc; Das, Manish; Saha, Victor - In: Journal of marketing management : JMM ; journal of the … 41 (2025) 1/2, pp. 1-45

Persistent link: https://www.econbiz.de/10015526543

Financial feasibility of electric vehicle charging stations in Thailand : an analysis of operational models and energy costs

Chiradeja, Pathomthat; Sottiyaphai, Chayanut; … - In: Energy strategy reviews 60 (2025), pp. 1-13

Despite the increasing demand for electric vehicles (EVs) and the associated charging stations, the variances in EV charging station models and diversity of energy costs have not been effectively studied to date. Therefore, this study examines the financial viability of EV charging stations in...

Persistent link: https://www.econbiz.de/10015464176

The impact of corporate communication on consumer psychology and product choice

Zhong, Shuai; Ji, Chunli; Prentice, Catherine; Yang, … - In: Journal of consumer behaviour 24 (2025) 3, pp. 1101-1117

Persistent link: https://www.econbiz.de/10015456430

Review of dynamic structural equation models for real-time consumer behaviour : methodological advances and applications insights

Magasi, Chacha - In: Management dynamics in the knowledge economy 13 (2025) 1/47, pp. 52-67

Persistent link: https://www.econbiz.de/10015438133

Using big data for demand forecasting and dynamic pricing

Zelenyi, Dmytro - In: Economic forum 15 (2025) 2, pp. 45-55

The research involved developing and implementing a big data-driven demand forecasting and dynamic pricing system for retail businesses in Ukraine. The methodology covered gathering a massive database from online trading platforms, transactional information from points of sale, and loyalty...

Persistent link: https://www.econbiz.de/10015438778

"I love your brand! I engage with you, and I do online brand-related activities (COBRAs)" : the role of brand value

Castro-González, Sandra; Bande, Belén; … - In: European journal of management and business economics : … 34 (2025) 3, pp. 359-383

Purpose Few studies have explained how and when consumers are willing to engage in online brand-related activities (COBRAs). This study examines the role of brand love in a consumer's decision to engage in online brand-related activities, considering the mediating effect of attitudinal brand...

Persistent link: https://www.econbiz.de/10015414941

Emerging trends in food consumer behaviour

Coman, Claudiu; Coman, Ecaterina; Cilan, Teodor Florin - In: Amfiteatru economic : an economic and business research … 27 (2025) 69, pp. 398-413

Changes in consumer behaviour are shaping food industry strategies, and a broad analysis of the specialised literature … is needed to provide a holistic view of trends in consumer behaviour trends. This article aims to identify the research … change consumer behaviour. The study emphasises the importance of social norms, health consciousness and social media in …

Persistent link: https://www.econbiz.de/10015415138

Understanding electric vehicle adoption : the role of information frictions and heterogeneous beliefs

Fitzpatrick, Aoife Claire - 2025

In 2023, the transportation sector in Europe contributed 25% of CO2 emissions, with almost no reduction since 2010. Despite government policies promoting decarbonization, public adoption of electric vehicles (EVs) remains limited. This study, involving 5,500 German participants from a...

Persistent link: https://www.econbiz.de/10015444167