Search Results - subject:"consumer decision‐making"

An experience-utility explanation of the preference for larger assortments

Aydinli, Aylin; Gu, Yangjie; Pham, Michel T. - 2017

Although choosing from large assortments has often been found to be demotivating, a robust finding in the marketing literature is that consumers generally prefer larger product assortments. Standard explanations for this preference for larger assortments have focused on reason-based...

Persistent link: https://www.econbiz.de/10011951317

Consumer decision-making styles extension to trust-based product comparison site usage model

Mącik, Radosław - In: Management 11 (2016) 3, pp. 213-237

The paper describes an implementation of extended consumer decision-making styles concept in explaining consumer … important in explaining their usage by consumers. The connections between consumer decision-making styles, product and sellers … consumers. Research confirmed the validity of research model in explaining product comparison usage, and some consumer decision-making …

Persistent link: https://www.econbiz.de/10011659031

Application of fuzzy VIKOR on consumers purchasing the green home appliances

Wang, Tien Chin; Huang, Yen Ying - In: International journal of green economics : IJGE 14 (2020) 4, pp. 349-365

Persistent link: https://www.econbiz.de/10012510874

Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles

Rašković, Matevž; Ding, Zhonghui; Hirose, Morikazu; … - In: Journal of business research : JBR 108 (2020), pp. 496-507

Persistent link: https://www.econbiz.de/10012175457

Product set granularity and consumer response to recommendations

Tsekouras, Dimitrios; Dellaert, Benedict G. C.; Donkers, Bas - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 186-202

Persistent link: https://www.econbiz.de/10012290945

Fashion consumers' channel-hopping profiles by psychographics and demographics

Lee, Stacy H.; Jung, Sojin - In: International journal of market research 62 (2020) 5, pp. 615-632

Persistent link: https://www.econbiz.de/10012308977

The impact of task complexity and task motivation on in-store marketing effectiveness : an eye tracking analysis

Zuschke, Nick - In: Journal of business research : JBR 116 (2020), pp. 337-350

Persistent link: https://www.econbiz.de/10012257615

Religiosity and consumer decision making styles of young Indian Muslim consumers

Islam, Tajamul; Chandrasekaran, Uma - In: Journal of global scholars of marketing science : … 30 (2020) 2, pp. 147-169

Persistent link: https://www.econbiz.de/10012257935

An empirical investigation of factors influencing young Indian consumer decision making

Sachdeva, Ruchika - In: Journal of Asia Pacific business 21 (2020) 3, pp. 207-226

Persistent link: https://www.econbiz.de/10012258229

Consumer stockpiling behavior in the retail gasoline market

Chen, Andy W. - In: The international review of retail, distribution and … 30 (2020) 4, pp. 460-477

Persistent link: https://www.econbiz.de/10012315158