Seo, Sunhee; Moon, Sunjin - In: International Journal of Contemporary Hospitality Management 28 (2016) 11, pp. 2493-2513
the least innovativeness. Research limitations/implications This study provides additional insights on consumer decision-making … styles in the context of social commerce in Korea. Practical implications Consumer decision-making styles can help restaurant …. Originality/value This study is one of the very few attempts to investigate consumer decision-making styles in social commerce for …