This dissertation consists of two central parts. Part one of the dissertation examines the impact of interactive restructuring on decision processes and outcomes. Five experimental studies show that consumers examine less information and engage in more compensatory decision processes when...

The economy of India is on a growth spree since the last two decades. This growth has increased the shopping options available to the consumers. The present study has tried to ascertain the decision-making styles of young-adult consumers so as to provide information to marketers interested in...

This article introduces the special section on consumers and trust. It discusses how the concept of trust has been treated in the literature and identifies concepts of institutional trust and generalized trust that permeate much of the trust literature. An introduction to the five papers in the...