Search Results - subject:"consumer decision‐making"

Consumers' perception of the complexity of selected household purchase decisions

Erasmus, Alet C.; Donoghue, Suné; Dobbelstein, Thomas - In: Journal of retailing and consumer services 21 (2014) 3, pp. 293-305

Persistent link: https://www.econbiz.de/10010348756

Encouraging sustainable consumption : an exploration of consumer behaviour

Finney, Sherry L. - In: The marketing review 14 (2014) 2, pp. 189-203

Persistent link: https://www.econbiz.de/10010417121

Measuring value levers : experimental and contingent approaches

Hernández, Penélope; Vila, José - In: Journal of business research : JBR 67 (2014) 5, pp. 775-778

Persistent link: https://www.econbiz.de/10010363331

Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Management information systems : mis quarterly 38 (2014) 2, pp. 539-560

Persistent link: https://www.econbiz.de/10010425066

Effect of perceived attributes, perceived risk and perceived value on usage of online retailing services

Mwencha, Peter; Muathe, Stephen; Thuo, John Kuria - In: Journal of management research 6 (2014) 2, pp. 140-161

Persistent link: https://www.econbiz.de/10010430617

Mapping customer journeys in multichannel decision-making

Wolny, Julia; Charoensuksai, Nipawan - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 317-326

Persistent link: https://www.econbiz.de/10010385967

Product customization via starting solutions

Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas - In: Journal of marketing research : JMR 51 (2014) 6, pp. 707-725

Persistent link: https://www.econbiz.de/10010471024

The effect of the dispersion of review ratings on evaluations of hedonic versus utilitarian products

Chu, Wujin; Roh, Minjung; Park, Kiwan - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 95-125

Persistent link: https://www.econbiz.de/10011433897

An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing

Panda, Rajshree - In: International journal of collaborative enterprise : IJCEnt 4 (2014) 4, pp. 262-277

Persistent link: https://www.econbiz.de/10011346981

Do Consumers’ Stated Preferences in Choice Models Depend on Differences in Stimulus Presentation: 2D versus 3D Presentation?

Berneburg, Alma - Fakultät für Wirtschaftswissenschaft, … - 2007

This study tries to contribute to the branch of research that is engaged in the analysis of different stimulus presentation formats and their influence on quality and validity of the test results in a Conjoint Analysis. This topic has gained special attention as new techniques became available...

Persistent link: https://www.econbiz.de/10005533281