The allocation of scarce health care service resources often requires trade-offs between individual and collective outcomes (e.g., when some individuals benefit more strongly from a given policy than others). Based on construal level theory, one would expect that consumers cognitively represent...

Purpose – The purpose of this study is to investigate decision‐making styles of young consumers in Bosnia and Herzegovina. It aims to test the applicability of Sproles and Kendall's Consumer Style Inventory (CSI). The paper also aims to segment young consumers based on their...

The topic of product assortment has generated a plethora of research across various domains, including economics, analytical and empirical modeling, individual and group decision making, and social psychology. Despite the voluminous assortment research, however, the key findings have remained...

Nonprofit organizations are continually faced with the challenge of where to allocate their limited funds and other resources across the diverse range of programs that they offer. Rather than examining each program separately, nonprofits should view their activities as a portfolio of programs....

Purpose – Literature examining resistant consumer behaviour from an ethical consumption stance has increased over recent years. This paper aims to argue that the conflation between ethical consumer behaviour and “anti‐consumption” practices results in a nihilistic reading and fails to...

Risky discounts differ from other discount formats in that the actual discount level is determined by chance (e.g., “scratch & save” cards). Four studies investigated whether consumers prefer to receive risky discounts on a per-purchase or per-item basis. Although these options do not differ...