Azizon, A.; Kasri, Rahmatina Awaliah; Indraswari, Kenny … - In: Journal of Islamic Marketing 15 (2024) 10, pp. 2528-2548
Purpose The recent growth of Islamic bank (IB) assets in Indonesia has been mainly driven by government interventions rather than the organic development on the demand side. A novel approach to attract new consumers, increase market share and accelerate its development is the need of the hour....