Purpose This study aims to operationalize consumer decision-making styles as higher-order constructs and investigates … consumer decision-making orientations (CDMO). Design/methodology/approach Using data from an online survey of 319 young adults … consumer decision-making styles, highlight the distinctive impacts of the vanity dimensions on different CDMOs. Specifically …

behaviors for consumer decision-making have changed since the COVID-19 pandemic started. A Wilcoxon signed-rank test was used to … increased usage of social media as a tool for consumer decision-making. With the global reach of the COVID-19 pandemic, the … implications of a growing prominence of social media in consumer-decision making are likely relevant to most nations …

behaviors for consumer decision-making have changed since the COVID-19 pandemic started. A Wilcoxon signed-rank test was used to … increased usage of social media as a tool for consumer decision-making. With the global reach of the COVID-19 pandemic, the … implications of a growing prominence of social media in consumer-decision making are likely relevant to most nations …

diversity on consumer decision making. Further, the authors investigate the moderating role of three categories of visitors … – direct, hesitant and hedonic – in the relationship between product information diversity and consumer decision making. Design … consumer decision making differs significantly between single-category and multiple-category products. Specifically …