diversity on consumer decision making. Further, the authors investigate the moderating role of three categories of visitors … – direct, hesitant and hedonic – in the relationship between product information diversity and consumer decision making. Design … consumer decision making differs significantly between single-category and multiple-category products. Specifically …

and limitations identified in a review of the existing consumer decision-making literature, this study examines how … integrates normative resource exchange theory with existing consumer decision-making model theory. The implications for a better …

influencing consumer decision-making, the corporate marketing communication as well as the environmental and social aspects get …

and limitations identified in a review of the existing consumer decision-making literature, this study examines how … integrates normative resource exchange theory with existing consumer decision-making model theory. The implications for a better …