Search Results - subject:"consumer decision‐making"

Computational advancements and application of Bayesian techniques in marketing

Srivastava, Richa; Sanjeev, M. A. - In: Technology, management and business : evolving perspectives, (pp. 189-200). 2023

Several inferential procedures are advocated in the literature. The most commonly used techniques are the frequentist and the Bayesian inferential procedures. Bayesian methods afford inferences based on small data sets and are especially useful in studies with limited data availability. Bayesian...

Persistent link: https://www.econbiz.de/10014342506

Children's influence on consumption-related decisions in single-mother families: Research review and Agenda

Chaudhury, Sarita Ray; Hyman, Michael R. - In: Cogent Business & Management 6 (2019), pp. 1-18

and limitations identified in a review of the existing consumer decision-making literature, this study examines how … integrates normative resource exchange theory with existing consumer decision-making model theory. The implications for a better …

Persistent link: https://www.econbiz.de/10012117421

Change in Responsible Consumer Behaviour Through Generations?

Marton, Zsuzsanna; Ernszt, Ildikó; Rodek, Nora; Máhr, … - 2019

influencing consumer decision-making, the corporate marketing communication as well as the environmental and social aspects get …

Persistent link: https://www.econbiz.de/10012141518

Children's influence on consumption-related decisions in single-mother families : research review and Agenda

Chaudhury, Sarita Ray; Hyman, Michael R. - In: Cogent business & management 6 (2019), pp. 1-18

Persistent link: https://www.econbiz.de/10012114219

Change in responsible consumer behaviour through generations?

Marton, Zsuzsanna; Ernszt, Ildikó; Rodek, Nora; Máhr, … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 467-475

influencing consumer decision-making, the corporate marketing communication as well as the environmental and social aspects get …

Persistent link: https://www.econbiz.de/10012227610

Comparison of virtual reality visualizations with traditional visualizations in hotel settings

Slevitch, Lisa; Chandrasekera, Tilanka; Sealy, Meghan Drew - In: Journal of hospitality & tourism research : JHTR ; the … 46 (2022) 1, pp. 212-237

Persistent link: https://www.econbiz.de/10012794084

Developing a multi-dimensional product evaluation scale

Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary - In: Psychology & marketing 39 (2022) 2, pp. 271-293

Persistent link: https://www.econbiz.de/10012796095

Please do not disturb : the effect of Zero-Contact Marketing on Korean consumers' decision-making process

Park, Arim; An, Hyun Sang; Song, Ju Myung; Chung, Christina - In: Asia Pacific journal of marketing and logistics 34 (2022) 3, pp. 488-505

Persistent link: https://www.econbiz.de/10013163377

Swayed by the reviews : disentangling the effects of average ratings and individual reviews in online word-of-mouth

Lei, Zhanfei; Yin, Dezhi; Mitra, Sabyasachi; Zhang, Han - In: Production and operations management : the flagship … 31 (2022) 6, pp. 2393-2411

Persistent link: https://www.econbiz.de/10013277048

The forgotten effects theory in the case of consumer decision making in the city of Barcelona

Vizuete-Luciano, Emili; Boria-Reverter, Sefa; Solé … - In: Advances in National Brand and Private Label Marketing …, (pp. 18-30). 2022

Persistent link: https://www.econbiz.de/10013281190