Search Results - subject:"consumer decision‐making"

Consumer behavior in omnichannel retailing

Özbük, Meltem Yetkin; Ünal, Duygu Aydın; Oktay, Büşra - In: Managing customer experiences in an omnichannel world : …, (pp. 75-95). 2021

Persistent link: https://www.econbiz.de/10012492210

I know what you are thinking : how theory of mind is employed in product evaluations

Minton, Elizabeth A.; Cornwell, T. Bettina; Hong, Yuan - In: Journal of business research : JBR 128 (2021), pp. 405-422

Persistent link: https://www.econbiz.de/10012494466

Organizational attributes and their effect on donor intentions : examining how the descriptors used in marketing communications can affect donor support

Donaldson, Darla; Winter, Natalie; Bigley, Joel - In: Journal of nonprofit & public sector marketing 33 (2021) 5, pp. 516-538

Persistent link: https://www.econbiz.de/10012802206

TURKISH TOURISM CONSUMER’S INFORMATION SEARCH BEHAVIOR: THE ROLE OF USER-GENERATED CONTENT IN TRAVEL PLANNING PROCESS

Yilmaz, Burcu Selin - 2017

Consumer’s decision-making process has been altered by dissemination of social networking sites (SNSs) provided by Web 2.0 technologies. Communication and interaction among consumers in SNSs allow consumers share their opinions and view others’ opinions in their networks. The emergence of...

Persistent link: https://www.econbiz.de/10011617942

An experience-utility explanation of the preference for larger assortments

Aydinli, Aylin; Gu, Yangjie; Pham, Michel T. - 2017

Although choosing from large assortments has often been found to be demotivating, a robust finding in the marketing literature is that consumers generally prefer larger product assortments. Standard explanations for this preference for larger assortments have focused on reason-based...

Persistent link: https://www.econbiz.de/10011951317

To glance or to peruse : observational and active learning from peer consumers

Huang, Jin - 2017

Persistent link: https://www.econbiz.de/10011760860

TURKISH TOURISM CONSUMER’S INFORMATION SEARCH BEHAVIOR: THE ROLE OF USER-GENERATED CONTENT IN TRAVEL PLANNING PROCESS

Yilmaz, Burcu Selin - 2017

Persistent link: https://www.econbiz.de/10015336458

Consumer decision-making styles extension to trust-based product comparison site usage model

Mącik, Radosław - In: Management 11 (2016) 3, pp. 213-237

The paper describes an implementation of extended consumer decision-making styles concept in explaining consumer … important in explaining their usage by consumers. The connections between consumer decision-making styles, product and sellers … consumers. Research confirmed the validity of research model in explaining product comparison usage, and some consumer decision-making …

Persistent link: https://www.econbiz.de/10011659031

Gender-based differences in consumer decision-making styles : implications for marketers

Mehta, Ritu - In: Decision : official journal of Indian Institute of … 47 (2020) 3, pp. 319-329

Persistent link: https://www.econbiz.de/10012419199

An analysis of process-tracing research on consumer decision-making

Zuschke, Nick - In: Journal of business research : JBR 111 (2020), pp. 305-320

Persistent link: https://www.econbiz.de/10012237817