Brandes, Leif; Franck, Egon; Nuesch, Stephan - Institut für Strategie und Unternehmensökonomik … - 2006
Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a starÕs talent superiority and/or a starÕs popularity drive match attendance and hence increase gate revenues. Using...