Search Results - subject:"consumer insights"

AI-human hybrids for marketing research : leveraging large language models (LLMs) as collaborators

Arora, Neeraj; Chakraborty, Ishita; Nishimura, Yohei - 2025

Persistent link: https://www.econbiz.de/10015374185

So geht Digital Marketing : Tools, Tipps und Trends für die Praxis

Bünte, Claudia - 2023

1 Was ist Digital Marketing und wie helfen KI- und andere digitale Tools -- 2 Consumer Insights: so verstehen sie … Kundinnen wirklich -- 2.1 Das sind Consumer Insights -- 2.2 Digitale Toolbox: praktische Helfer, um Insights zu erheben, zu … verstehen. Erfahren Sie, wie und mit welchen digitalen Tools Sie heute Consumer Insights gewinnen, analysieren und präsentieren …

Persistent link: https://www.econbiz.de/10014375075

Closing the experience gap in banking : humanising customer experience in four dimensions

Bridges, AnnMarie M.; Elkins, Brian; Gross, Kerry; Da … - In: Journal of digital banking 7 (2022) 2, pp. 142-157

Persistent link: https://www.econbiz.de/10013502239

Nachhaltigkeit bei Urlaubsreisen : Wunsch und Wirklichkeit

Kreilkamp, Edgar - In: Tourismus und Gesellschaft : Kontakte - Konflikte - Konzepte, (pp. 81-96). 2020

Persistent link: https://www.econbiz.de/10012128050

Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms

Sharma, Radhika; Alavi, Shirin; Ahuja, Vandana - In: International journal of management practice : IJMP 12 (2019) 4, pp. 405-425

Persistent link: https://www.econbiz.de/10012140323

Uncovering emotions and insights evoked by paper currency

Hernandez, Monica D.; Nasif, Nese; Malzer, Kai; Minor, … - In: The international review of retail, distribution and … 27 (2017) 4, pp. 424-433

Persistent link: https://www.econbiz.de/10011772422

Big Data consumer analytics and the transformation of marketing

Erevelles, Sunil; Fukawa, Nobuyuki; Swayne, Linda E. - In: Journal of business research : JBR 69 (2016) 2, pp. 897-904

Persistent link: https://www.econbiz.de/10011436345

A study of cause related marketing initiatives and consumer insights : evidences from the Indian context

Kureshi, Sonal; Thomas, Sujo - In: South Asian journal of management : SAJM 23 (2016) 2, pp. 109-130

Persistent link: https://www.econbiz.de/10011567418

Consumer insights for developing markets

Belk, Russell W. - In: Journal of Indian Business Research 5 (2013) 1, pp. 6-9

understanding consumers. Ethnographic consumer insights research offers the best means of understanding needed product innovations …/value – While MNCs have global experience they can gain local experience by coming to see through the lens of qualitative consumer … insights. …

Persistent link: https://www.econbiz.de/10014874955