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  • Search: subject:"consumer online search journey"
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Consumer behaviour 1 Gastgewerbe 1 Hospitality industry 1 Internet marketing 1 Konsumentenverhalten 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 Search engine 1 Suchmaschine 1 click-through rate 1 consumer online search journey 1 hospitality industry 1 latent class, logistic regression model 1 path-to-purchase 1
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English 1
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Anderson, Chris K. 1 Cheng, Ming 1
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The Cornell hospitality quarterly 1
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ECONIS (ZBW) 1
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Search engine consumer journeys : exploring and segmenting click-through behaviors
Cheng, Ming; Anderson, Chris K. - In: The Cornell hospitality quarterly 62 (2021) 2, pp. 198-214
Persistent link: https://www.econbiz.de/10012520146
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