Search Results - subject:"consumer purchase behaviour"

"Oops, mercury did it again"! : examining consumer behaviour during mercury retrograde phases

Jaikumar, Saravana; Sarkar, Bibek Guha - 2024

Persistent link: https://www.econbiz.de/10015211121

Influence of brand loyalty on consumer purchase behavior

Ćatić, Lejla; Poturak, Mersid - 2022

Persistent link: https://www.econbiz.de/10013445496

Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?

Srivastava, Rajesh - In: International journal of emerging markets 18 (2023) 11, pp. 4865-4883

Persistent link: https://www.econbiz.de/10014457536

Towards understanding how Nigerian fashion brands influence customer purchasing behaviour : a case study of Nigerian fashion brands

Joseph, Damilola - In: Fashion Marketing in Emerging Economies Volume II : …, (pp. 163-188). 2023

Persistent link: https://www.econbiz.de/10013543391

New trends in luxury goods consumptions : a cross-cultural analysis

Calvelli, Adriana; Cannavale, Chiara; Bassano, Clara; … - In: International journal of business and globalisation : IJBG 22 (2019) 1, pp. 74-90

Persistent link: https://www.econbiz.de/10011994959

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome; Leeflang, Peter S.H.; Bijmolt, Tammo H.A. - In: European Journal of Marketing 51 (2017) 5/6, pp. 1049-1074

Purpose The purpose of this paper is to compare the impact of different multi-unit promotions (MUPs) and a single-unit promotion (SUP) on store-level sales and consumer-level purchase probability and quantity decision. Design/methodology/approach The paper combines two empirical studies. Study 1...

Persistent link: https://www.econbiz.de/10014724588

Multi-unit price promotions and their impact on purchase decisions and sales

Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074

Persistent link: https://www.econbiz.de/10011708832

The impact of ethical fashion on consumer purchase behavior

Shen, Bin; Wang, Yulan; Lo, Chris K.Y.; Shum, Momoko - In: Journal of Fashion Marketing and Management: An … 16 (2012) 2, pp. 234-245

Purpose – The purpose of this paper is to examine the relationship between ethical fashion and consumer purchase behavior (their willingness to pay a premium for ethical fashion), with the focus on consumers’ concerns and beliefs about, and knowledge of, ethical fashion....

Persistent link: https://www.econbiz.de/10014868142