Search Results - subject:"consumer research"

"Inside" versus "outside" trends in consumer research

Camilleri, Edwin; Garg, Nitika; Miah, Shah Jahan - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 225-246

Persistent link: https://www.econbiz.de/10014534636

Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework

Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447

Persistent link: https://www.econbiz.de/10015164295

How much have we learned about consumer research? : a meta-meta-analysis

Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190

Persistent link: https://www.econbiz.de/10014634449

Midrange, differential, meaningful, and multidisciplinary : reflections on jcr’s epistemic culture

Giesler, Markus - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 204-209

Persistent link: https://www.econbiz.de/10014634451

Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours

Jung, Minji; Lee, Yu Lim; Chung, Jae-Eun - In: International journal of consumer studies 47 (2023) 5, pp. 1692-1713

Persistent link: https://www.econbiz.de/10014335590

Customer experiences with service robots in hotels : a review and research agenda

Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174

Persistent link: https://www.econbiz.de/10015189113

FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64

Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....

Persistent link: https://www.econbiz.de/10015190404

Consumer knowledge in marketing : a critical review and research agenda

Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94

Persistent link: https://www.econbiz.de/10015190413

WeChat gamification : mobile payment impact on word of mouth and customer loyalty

Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113

Persistent link: https://www.econbiz.de/10015190420

Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling

Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135

Persistent link: https://www.econbiz.de/10015190421