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  • Search: subject:"consumer research"
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Year of publication
Subject
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Consumer behaviour 103,136 Konsumentenverhalten 103,114 Beziehungsmarketing 12,880 Relationship marketing 12,877 Theory 12,514 Theorie 12,509 Brand management 8,941 Markenführung 8,940 Online retailing 8,780 Online-Handel 8,779 Markenimage 7,875 Brand image 7,864 Customer satisfaction 7,199 Kundenzufriedenheit 7,197 Social Web 7,052 Social web 7,052 Brand 6,896 Markenartikel 6,875 Online-Marketing 5,628 Internet marketing 5,615 Experiment 5,287 Dienstleistungsqualität 5,182 Service quality 5,182 Einzelhandel 5,042 Retail trade 5,001 Werbewirkung 4,885 Advertising effects 4,876 Electronic Commerce 4,824 E-commerce 4,749 Emotion 4,399 USA 4,277 United States 4,207 Private consumption 3,793 Privater Konsum 3,793 Deutschland 3,711 Marketingmanagement 3,696 Marketing management 3,688 Werbung 3,686 Germany 3,671 Advertising 3,665
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Online availability
All
Undetermined 39,585 Free 26,278 CC license 2,271
Type of publication
All
Article 71,548 Book / Working Paper 31,613 Journal 132
Type of publication (narrower categories)
All
Article in journal 64,765 Aufsatz in Zeitschrift 64,765 Graue Literatur 8,709 Non-commercial literature 8,709 Working Paper 7,236 Arbeitspapier 7,232 Aufsatz im Buch 5,807 Book section 5,807 Hochschulschrift 2,450 Thesis 1,718 Collection of articles of several authors 1,142 Sammelwerk 1,142 Aufsatzsammlung 762 Conference paper 677 Konferenzbeitrag 677 Bibliografie enthalten 337 Bibliography included 337 Konferenzschrift 324 Collection of articles written by one author 304 Sammlung 304 Case study 246 Fallstudie 246 Lehrbuch 230 Reprint 197 Textbook 195 Conference proceedings 159 Amtsdruckschrift 158 Government document 158 Statistik 72 Systematic review 69 Übersichtsarbeit 69 research-article 67 Statistics 62 Forschungsbericht 57 Handbook 51 Handbuch 51 Ratgeber 51 Market information 50 Marktinformation 50 Guidebook 45
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Language
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English 97,779 German 4,752 French 328 Polish 115 Spanish 80 Italian 73 Undetermined 41 Russian 33 Swedish 32 Danish 28 Norwegian 22 Dutch 21 Portuguese 20 Finnish 14 Hungarian 14 Slovak 10 Czech 6 Croatian 5 Romanian 4 Bulgarian 3 Slovenian 3 Arabic 2 Multiple languages 2 Serbian 2 Chinese 2 Bosnian 1 Lithuanian 1 Macedonian 1 Malay (macrolanguage) 1 Turkish 1
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Author
All
Han, Heesup 152 Belk, Russell W. 133 Mattila, Anna S. 128 Grunert, Klaus G. 108 Phau, Ian 100 Septianto, Felix 95 Loureiro, Sandra Maria Correia 92 Lusk, Jayson L. 92 Wansink, Brian 91 Dwivedi, Yogesh K. 89 Agarwal, Sumit 84 Grewal, Dhruv 84 Gierl, Heribert 81 Huber, Frank 80 Law, Rob 80 Nayga, Rodolfo M. <Jr.> 79 Bauer, Hans H. 78 Herrmann, Andreas 78 Sheth, Jagdish N. 78 Usman, Osly 78 Wiedmann, Klaus-Peter 76 Bagozzi, Richard P. 75 Chintagunta, Pradeep K. 73 Paul, Justin 72 Khare, Arpita 71 Kim, Jungkeun 70 Verhoef, Peter C. 70 Cherchye, Laurens 69 Foxall, Gordon R. 69 Rock, Bram de 69 Krishna, Aradhna 68 Ko, Eunju 66 Janssen, Maarten C. W. 65 Stavins, Joanna 65 Sutter, Matthias 65 Woodside, Arch G. 64 Hollebeek, Linda D. 62 Kim, Seongseop 62 Laroche, Michel 62 Jang, Soocheong (Shawn) 61
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Institution
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National Bureau of Economic Research 637 Springer Fachmedien Wiesbaden 89 OECD 79 European Commission / Joint Research Centre 64 European Commission / Directorate-General for Justice and Consumers 58 London Economics 52 IPSOS 47 Consumers, Health, Agriculture and Food Executive Agency 37 American Marketing Association 35 IGI Global 35 Deloitte consortium 32 International Energy Agency 30 GFK 26 Books on Demand GmbH <Norderstedt> 22 Edward Elgar Publishing 22 Verlag Dr. Kovač 20 Information Resources Management Association 19 Friedrich-Schiller-Universität Jena 18 Institut für Demoskopie Allensbach 18 Nordic Council of Ministers 18 European Parliament / Directorate-General for Internal Policies of the Union 16 INSEAD 15 Center Data 14 Deloitte 14 Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde 14 Wageningen Economic Research 14 Christian-Albrechts-Universität zu Kiel 13 Rheinisch-Westfälische Technische Hochschule Aachen 12 Universität Mannheim 12 European Commission / Directorate-General for Health and Consumers 11 Europäische Kommission / Gemeinsame Forschungsstelle 11 Nomos Verlagsgesellschaft 11 Organisation for Economic Co-operation and Development 11 Österreichisches Institut für Wirtschaftsforschung 11 World Bank 10 Deutscher Dialogmarketing Verband 9 European Central Bank 9 European Commission / Directorate-General for Communication 9 Gesellschaft für Konsum-, Markt- und Absatzforschung 9 Axel-Springer-Verlag 8
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Published in...
All
Journal of business research : JBR 2,433 Journal of retailing and consumer services 2,407 International journal of hospitality management 930 International journal of consumer studies 921 Psychology & marketing 824 NBER working paper series 636 Journal of consumer research : JCR ; an interdisciplinary bimonthly 620 Asia Pacific journal of marketing and logistics 557 The journal of product & brand management 490 NBER Working Paper 487 Tourism management : research, policies, practice 467 Working paper / National Bureau of Economic Research, Inc. 442 Management science : journal of the Institute for Operations Research and the Management Sciences 438 Marketing science 418 Journal of travel and tourism marketing 413 The journal of brand management : an international journal 405 International journal of contemporary hospitality management 401 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 401 European journal of marketing : EJM 389 Journal of marketing research : JMR 389 Marketing letters : a journal of research in marketing 387 Journal of retailing 372 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 368 Journal of fashion marketing and management 367 Journal of the Academy of Marketing Science 364 Journal of international consumer marketing 362 Journal of marketing management : MM 362 Journal of marketing 356 Technological forecasting & social change : an international journal 355 The journal of services marketing 340 Journal of marketing communications 337 Cogent business & management 332 Marketing intelligence & planning 322 The international review of retail, distribution and consumer research 322 International journal of retail & distribution management 311 Journal of Islamic marketing 307 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 307 Food policy : economics planning and politics of food and agriculture 306 Journal of hospitality marketing & management 304 The journal of consumer marketing 301
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Source
All
ECONIS (ZBW) 103,121 Other ZBW resources 108 RePEc 39 USB Cologne (business full texts) 10 EconStor 7 BASE 4 ArchiDok 4
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Showing 1 - 10 of 103,293
Cover Image
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin; Garg, Nitika; Miah, Shah Jahan - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
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Research contributions in interpretivist marketing and consumer research studies : a kaleidoscopic framework
Lucarelli, Andrea; Shahriar, Hossain; Ulver, Sofia; … - In: Marketing theory 24 (2024) 3, pp. 417-447
Persistent link: https://www.econbiz.de/10015164295
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How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin; Pol, Gratiana; Niewiadomska, Dominika; … - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
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Midrange, differential, meaningful, and multidisciplinary : reflections on jcr’s epistemic culture
Giesler, Markus - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 204-209
Persistent link: https://www.econbiz.de/10014634451
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Cross-national consumer research using structural topic modelling : consumers' approach-avoidance behaviours
Jung, Minji; Lee, Yu Lim; Chung, Jae-Eun - In: International journal of consumer studies 47 (2023) 5, pp. 1692-1713
Persistent link: https://www.econbiz.de/10014335590
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Customer experiences with service robots in hotels : a review and research agenda
Rana, Nripendra P.; Begum, Nusaiba; Faisal, Mohd. Nishat; … - In: Journal of hospitality marketing & management 34 (2025) 2, pp. 145-174
Persistent link: https://www.econbiz.de/10015189113
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FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
Berčík, Jakub; Mravcová, Anna; Sendra Nadal, Esther; … - In: Spanish journal of marketing 29 (2025) 1, pp. 46-64
Purpose The purpose of this paper is to examine FaceReader as a tool to compare the olfactory preferences of two selected countries. This paper examines the olfactory preferences of customers in the bakery department of a grocery store in the Slovak and the Spanish market....
Persistent link: https://www.econbiz.de/10015190404
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Consumer knowledge in marketing : a critical review and research agenda
Garrido-Castro, Elisa; Torres-Peña, Francisco José; … - In: Spanish journal of marketing 29 (2025) 1, pp. 65-94
Persistent link: https://www.econbiz.de/10015190413
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WeChat gamification : mobile payment impact on word of mouth and customer loyalty
Butt, Asad Hassan; Ahmad, Hassan; Muzaffar, Asif; … - In: Spanish journal of marketing 29 (2025) 1, pp. 95-113
Persistent link: https://www.econbiz.de/10015190420
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Social media marketing and brand loyalty : exploring interrelationships through symmetrical and asymmetrical modeling
Ali, Faizan; Suveatwatanakul, Chokechai; Nanu, Luana; … - In: Spanish journal of marketing 29 (2025) 1, pp. 114-135
Persistent link: https://www.econbiz.de/10015190421
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