Search Results - subject:"consumer switching behaviour"

Car lubricant brands switching behaviour in Malaysia : the role of customer satisfaction as mediator

Mohd. Haniff Jedin; Nik Ab Halim Nik Abdullah; Wan … - In: International journal of services, economics and management 16 (2025) 3, pp. 253-276

Persistent link: https://www.econbiz.de/10015444866

Subsidies, speed and switching? : impacts of an internet subsidy in colombia

Sovinsky, Michelle; Hidalgo, Julian - 2022

Persistent link: https://www.econbiz.de/10013438622

Factors affecting customer switching behaviour in the mobile phone market : the case of Egypt

Eid, Riyad - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 337-354

Persistent link: https://www.econbiz.de/10010200388

Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment

Sakkthivel, A.M. - In: International Journal of Electronic Finance 6 (2012) 1, pp. 35-48

and brand reputation have significant impact over consumer switching behaviour in a restricted marketing environment. It …; however, price does enjoy influence over consumer switching behaviour. …

Persistent link: https://www.econbiz.de/10010670160

Modelling the impact of internal and external variables on consumer durables in a matured marketing environment

Sakkthivel, A.M. - In: International Journal of Electronic Finance 5 (2011) 4, pp. 316-332

consumer switching behaviour towards consumer durable products for a matured marketing environment. The research identified … impact on consumer switching behaviour, whereas sales promotion, influence of peer and opinion groups found no influence. …

Persistent link: https://www.econbiz.de/10009352611