consumer trust, financial literacy, and data privacy concerns. The research examines how these influencers can contribute to … Equation Modeling (PLS-SEM) with Smart PLS software, the study analyzed the relationships between consumer trust, financial … play a significant role in building consumer trust and enhancing financial literacy and data privacy concerns, which, in …

This systematic literature review investigates how marketing strategies focused on sustainability affect consumer trust …-reviewed articles across seven key areas: marketing, sustainability, circular economy, consumer trust, sustainable branding, green …-term brand value, while misleading sustainability claims weaken consumer trust. Green consumerism is shaping purchasing behaviors …

Despite the potential of AI to revolutionize product creation and service delivery, a lack of consumer trust could … collectively impact consumer trust in AI-created products, which includes both goods and services. AI-created products refer to … with increased consumer trust. Conversely, increased product complexity is found to negatively affect trust. While greater …

consumption. Yet, little is known about the factors that shape consumer trust in green FinTech platforms, which is crucial for …

consumer trust, financial literacy, and data privacy concerns. The research examines how these influencers can contribute to … Equation Modeling (PLS-SEM) with Smart PLS software, the study analyzed the relationships between consumer trust, financial … play a significant role in building consumer trust and enhancing financial literacy and data privacy concerns, which, in …