Search Results - subject:"consumer typologies"

Digitization of luxury fashion by building an omnichannel dream

Karadag, Gizem Merve; Erdogmus, Irem Eren - In: Managing customer experiences in an omnichannel world : …, (pp. 233-256). 2021

Persistent link: https://www.econbiz.de/10012492598

Impulsive buying behavior depending on gender

Istudor, Nicolae; Pelau, Corina - In: The International Journal of Management Science and … (2013) 10-(Dec), pp. 138-146

One of the biggest challenges of companies is to determine the behavior of its consumers, because only by this it can influence determine them to buy their products. It is not enough just to know the behavior of the consumer at one moment of time, but also its dynamic. On one hand there are...

Persistent link: https://www.econbiz.de/10010368657

Clusters of consumer behavior for food and near-food products in Romania

ISTUDOR, Nicolae; PELĂU, Corina - In: Management & Marketing 6 (2011) 4

Abstract: The analysis of the consumer behavior has become one of the most important aspects in the way companies make their decision and the way they develop their strategy. Knowing the motivation and the behavior of buying of the consumers can help companies develop their strategy accordingly...

Persistent link: https://www.econbiz.de/10009395824

Trends in consumer behaviour changes : overview of concepts

Szwacka-Mokrzycka, Joanna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 3, pp. 149-156

Persistent link: https://www.econbiz.de/10011381482

Impulsive buying behavior depending on gender

Istudor, Nicolae; Pelau, Corina - In: The international journal of management science and … (2013) 10, pp. 138-146

Persistent link: https://www.econbiz.de/10010355989