Search Results - subject:"consumer value"

Understanding values in summer farm tourism

Rykönen, Paulina; Tunón, Håkan; Bele, Bolette - In: Scandinavian journal of hospitality and tourism 24 (2024) 3, pp. 361-374

Persistent link: https://www.econbiz.de/10015189185

A nascent market for digital assets : exploration of consumer value of NFTs

Zalan, Tatiana; Toufaily, Elissar - In: Digital business 4 (2024) 2, pp. 1-10

model of NFT consumer value that extends Holbrook's (1999) typology and distinguishes both positive and negative aspects of … consumer value that have been overlooked in mainstream literature. We shed light on the role of communities in an unusual …

Persistent link: https://www.econbiz.de/10015190955

Digitally customized and interactive laddering : a new way for examining tourists' value structures

Sorakunnas, Esko; Konu, Henna - In: Journal of travel research : a quarterly publication of … 62 (2023) 3, pp. 626-643

Persistent link: https://www.econbiz.de/10014245637

Unveiling the impact : how lantern product value attributes drive purchase intentions among peoples

Yan, Mengran; Suhaily, S. Siti - In: International journal of business process integration … 12 (2025) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10015359306

Rural women microentrepreneurs, consumer acquisition, and value delivery : evidence from a quasi-experiment in rural India

Chatterjee, Aindrila; Chauradia, Amit J.; Pedada, Kiran - In: Journal of the Academy of Marketing Science 53 (2025) 1, pp. 213-231

Persistent link: https://www.econbiz.de/10015192998

Eliciting consumer-engagement and experience to foster consumer-based-brand-equity : moderation of perceived-health-beliefs

Satar, Mir Shahid; Rather, Raouf Ahmad; Parrey, Shakir … - In: The service industries journal 45 (2025) 2, pp. 277-302

Persistent link: https://www.econbiz.de/10015194288

Consumer and brand value formation, value creation and co-creation in social media brand communities

Marchowska-Raza, Magdalena; Rowley, Jennifer - In: The journal of product & brand management 33 (2024) 4, pp. 477-492

Persistent link: https://www.econbiz.de/10015165144

Determinants of smartphone brand switching intention of consumers in Hong Kong

Ng, Mark; Law, Monica; Lin, Ka-fu Kevin - In: Journal of marketing analytics : JMA 12 (2024) 2, pp. 275-289

Persistent link: https://www.econbiz.de/10015137882

Assessing consumer value in social commerce using a holistic approach

Sievers, Silvia; Gutiérrez-Leefmans, Manuela; … - In: International journal of technology marketing : IJTMkt 18 (2024) 3, pp. 339-369

Persistent link: https://www.econbiz.de/10015062520

The role of privacy-related factors in consumer perceptions of smart advertising

Shieh, Chih-Hui; Ling, I-Ling; Liu, Yi-Fen - In: Journal of service theory and practice 34 (2024) 2, pp. 216-241

Persistent link: https://www.econbiz.de/10014526067

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