The rapid rise of chat generative pre-trained transformer (Chat GPT) has brought huge opportunities for e-commerce platforms to use it for consumer communication and service. This paper proposes a research framework to expand the value-attitude-behavior model by integrating the theory of...

Technology innovations shift toward using cleaner and more convenient prime energy and energy converter appliances. It has driven some lower-middle-income countries to switch from fossil fuels to electricity. However, Indonesians don’t feel the urgency to switch from liquified petroleum gas...

The rapid rise of chat generative pre-trained transformer (Chat GPT) has brought huge opportunities for e-commerce platforms to use it for consumer communication and service. This paper proposes a research framework to expand the value-attitude-behavior model by integrating the theory of...