Search Results - subject:"content"

Frontiers: the interplay of user-generated content, content industry revenues, and platform regulation : quasi-experimental evidence from YouTube

Wlömert, Nils; Papies, Dominik; Clement, Michel; … - In: Marketing science 43 (2024) 1, pp. 1-12

Persistent link: https://www.econbiz.de/10014470070

Digital content marketing : a systematic literature review and research agenda

Lapresta-Romero, Sara; Hernández Ortega, Blanca - In: International journal of consumer studies 49 (2025) 6, pp. 1-21

Persistent link: https://www.econbiz.de/10015475597

Originality vs. licensing : optimal strategies of streaming platforms

Du, Siyu; Dong, Jiru; Li, Mingjun; Li, Shichang - In: Transportation research : an international journal 201 (2025), pp. 1-17

Persistent link: https://www.econbiz.de/10015451672

Quick Guide Content Marketing für den B2B-Mittelstand : Wie KMU mehr Sichtbarkeit im Markt bekommen

Kleinkes, Uwe - 2025 - 2. Auflage

Mehr Sichtbarkeit im Markt mit Content Marketing -- Kompaktes Grundlagenwissen -- Regeln für Content Marketing in B2B …-KMU -- Content Marketing in fünf Schritten: Ziele, Analyse, Planung, Produktion, Management -- Generative KI im Content Marketing …Dieser Quick Guide ist die ideale Unterstützung für mittelständische B2B-Unternehmen, die mit Content …

Persistent link: https://www.econbiz.de/10015334368

Mixing user- and publisher-generated content : quantifying the spillover effect of user-generated content in a hybrid content environment

Chae, Inyoung; Schweidel, David A.; Evgeniou, Theodoros; … - In: Journal of interactive marketing 60 (2025) 1, pp. 25-43

Persistent link: https://www.econbiz.de/10015187593

Unveiling the cost of free : how an ad-sponsored model affects serialized digital content creation

Zhang, Kaiyu; Wang, Qili; Qiu, Liangfei; Wang, Nan - In: Information systems research : ISR 36 (2025) 2, pp. 962-982

Persistent link: https://www.econbiz.de/10015436847

Identifying targeted needs from online marketer- and user-generated data

Bai, Ye; Yu-Buck, Grace - In: Journal of retailing and consumer services 84 (2025), pp. 1-12

Persistent link: https://www.econbiz.de/10015441721

Navigating the creator economy : an analysis of content promotion and view allocation policies on digital content platforms

Ren, Qitian - In: Marketing science 44 (2025) 3, pp. 671-690

Persistent link: https://www.econbiz.de/10015442859

Toward a theory of consumer digital trust : meta-analytic evidence of its role in the effectiveness of user-generated content

Hochstein, Rachel E.; Harmeling, Colleen M.; Perko, Taylor - In: Journal of the Academy of Marketing Science 53 (2025) 4, pp. 1034-1054

Persistent link: https://www.econbiz.de/10015509028

Content is key to non-profit digital media strategy

Sánchez-Torné, Isadora; Caro-González, Francisco Javier - In: International review on public and non-profit marketing 20 (2023) 4, pp. 927-945

Persistent link: https://www.econbiz.de/10014437266