Content marketing: classification and definitional approaches -- Content marketing and advertising impact: research …, models, psychological background on attitudes and behavior -- Effective content marketing: topics, content, messages, formats … -- Content marketing controlling: central terms and key figures, controlling framework. …

doing enough to filter out content that is illegal? Are they doing enough to filter out content that is harmful to society … little filtering, but too much? Who decides what content is harmful, and on what basis? And how does all of this relate to … freedom of expression?We believe that the need for better, more timely and more effective monitoring of content and of …

Problem Definition: Content promotion policies are playing an increasingly important role in improving content … consumption and user engagement for online content platforms. However, a frequently used promotion policy generally neglects … optimization (CGP) problem for online content through incorporating the diffusion effect. We also investigate ways to use the …

Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital … Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live … Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics …