Search Results - subject:"content monetization"

Understanding users' content contribution behavior when knowledge can be priced

Cong, Ziwei; Zhao, Ying; Zhang, Zilei - In: Marketing science 44 (2025) 3, pp. 655-670

Persistent link: https://www.econbiz.de/10015442824

The value of silence : the effect of UMG's licensing dispute with TikTok on music demand

Cheng, Mengjie; Ofek, Elie; Yoganarasimhan, Hema - 2024

Persistent link: https://www.econbiz.de/10015095359

Strategic content generation and monetization in financial social media

Li, Ding; Goh, Khim Yong; Heng, Cheng Suang - In: Information systems research : ISR 36 (2025) 1, pp. 61-83

Persistent link: https://www.econbiz.de/10015434850

Wait for free : a consumption-decelerating promotion for serialized digital media

Choi, Jangwon; Chae, Inyoung; Feinberg, Fred M. - In: Journal of marketing research 62 (2025) 1, pp. 136-153

Persistent link: https://www.econbiz.de/10015175331

Social Influence on Digital Content Contribution and Consumption : Theories, Empirical Analyses, and Practices

Ma, Xuejing - 2023

Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution...

Persistent link: https://www.econbiz.de/10014375064

From free to fee : monetizing digital content through expected utility-based recommender systems

Lee, Dongwon; Nam, Kihwan; Han, Ingoo; Cho, Kanghyun - In: Information & management : the internat. journal of … 59 (2022) 6, pp. 1-14

Persistent link: https://www.econbiz.de/10013363433

Privilege or equality? : a natural experiment with content monetization in social media

Geng, Ruibin; Chen, Xi - In: Information & management : the internat. journal of … 59 (2022) 8, pp. 1-13

Persistent link: https://www.econbiz.de/10013488532

Monetization of digital content : drivers of revenue on Q&A platforms

Ye, Hua; Yang, Xueping; Wang, Xinwei; Stratopoulos, … - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 457-483

Persistent link: https://www.econbiz.de/10012624133