We provide a systematic framework to diagnose underlying problems and predict intervention effectiveness ex-ante. For this, we developed a parsimonious and generalizable survey tool (anamnesis). Our anamnesis classifies underlying problems along three fundamental diagnoses: awareness, intention,...

Most interventions fail to change behavior. We argue that the reason for this failure is that the interventions do not adequately address the type of the underlying problem. We develop a systematic, parsimonious, and generalizable framework that uses a simple survey tool (anamnesis) to identify...

We provide a systematic framework to diagnose underlying problems and predict intervention effectiveness ex-ante. For this, we developed a parsimonious and generalizable survey tool (anamnesis). Our anamnesis classifies underlying problems along three fundamental diagnoses: awareness, intention,...

Most interventions fail to change behavior. We argue that the reason for this failure is that the interventions do not adequately address the type of the underlying problem. We develop a systematic, parsimonious, and generalizable framework that uses a simple survey tool (anamnesis) to identify...

Most interventions fail to change behavior. We argue that the reason for this failure is that the interventions do not adequately address the type of the underlying problem. We develop a systematic, parsimonious, and generalizable framework that uses a simple survey tool (anamnesis) to identify...

Aim: This paper investigates how a framework for analysing business sectors in emerging markets looks like when taking into account the local context-dependent and general factors of The Bottom-of-the-Pyramid (BoP). The BoP segment in emerging markets represents a major growth potential for...

Aim: This paper investigates how a framework for analysing business sectors in emerging markets looks like when taking into account the local context-dependent and general factors of The Bottom-of-the-Pyramid (BoP). The BoP segment in emerging markets represents a major growth potential for...