Lang, Felix Josua - Otto-von-Guericke-Universität Magdeburg / Fakultät … - 2026
of this issue, confidence in context effects’ (i.e., shifts in consumer preferences based on specific choice set … literature review analyzes a total of 460 individual assessments of 15 context effects in product choice from over 40 years in 30 … consequences—but pronounced differences in the degree of generalizability between the analyzed context effects, with the attraction …