Lekaviciute, Vaida; Auruškevičienė, Viltė; Reardon, … - In: Organizations and Markets in Emerging Economies 14 (2023) 2, pp. 220-241
message influences customers' emotional attachment and conversion-to-lead through the mediating role of engagement. The … findings of the experiment indicate that conversion-to-lead and emotional attachment rise when chatbots begin with a humorous …
