Xiaozhi, Huang; Xiang, Siyuan; Xi, Xue; Xin, Cao - 2021
multiculturalism and loose-tight culture, this paper illustrates the mechanism of multicultural experience on consumer creativity and … the moderating effect of loose-tight culture on this relationship. Two studies were conducted to validate the theoretical … relationship between the two, and loose-tight culture moderates the relationship between multicultural experiences and consumer …