Search Results - subject:"customer behaviour analysis"

Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets

Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - In: Economic Forum 15 (2025) 2, pp. 18-28

decisions of SMEs in emerging markets. The results of the study indicated that customer behaviour analysis strongly affects … unit change in customer behaviour analysis will lead to a unit change in market segmentation decisions among small and …

Persistent link: https://www.econbiz.de/10015439568

Gaining customer insights in big data for SMEs market segmentation decisions in emerging markets

Olota, Oluwayomi Omotayo; Balogun, Ebenezer Oluwadamilare; … - In: Economic forum 15 (2025) 2, pp. 18-28

Persistent link: https://www.econbiz.de/10015438769

Using data mining and neural networks techniques to propose a new hybrid customer behaviour analysis and credit scoring model in banking services based on a developed RFM analysis...

Alborzi, Mahmood; Khanbabaei, Mohammad - In: International journal of business information systems : … 23 (2016) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10011637311