Search Results - subject:"customer commitment"

The impact of 7Ps green marketing mix on customer commitment and willingness to pay a premium price : evidence from Vietnam

Khoi Minh Nguyen; Dinh, Linh Thi Khanh; Ngo, Tien Trong; … - In: Journal of promotion management : innovations in … 31 (2025) 4, pp. 578-619

Persistent link: https://www.econbiz.de/10015594831

The effect of trust and satisfaction on customers' commitment towards their co-operative membership in the Finnish retail sector

Puusa, Anu; Tuominen, Pasi; Tammi, Timo; Tuominen, Terhi - In: Nordic journal of business : NJB 73 (2024) 1, pp. 5-31

Persistent link: https://www.econbiz.de/10015591308

Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Noor, … - In: Cogent Business & Management 10 (2023) 3, pp. 1-19

-creation, including religiosity, service quality, perceived value and customer commitment. Even though there is no significant direct …-creation through customer commitment as the mediator. This study also found the moderating role of religiosity on the relationship … between customer satisfaction and customer commitment. Limitations and future research are discussed. …

Persistent link: https://www.econbiz.de/10014527348

Antecedents of customer value co-creation in Islamic banking : the role of religiosity, perceived value and behavioral factors

Abror, Abror; Patrisia, Dina; Engriani, Yunita; Nazirul … - In: Cogent business & management 10 (2023) 3, pp. 1-19

Persistent link: https://www.econbiz.de/10014506339

A bibliometric review of research on customer commitment

Chaichana Ampornklinkaew - In: Journal of relationship marketing : innovations and … 22 (2023) 4, pp. 254-298

Persistent link: https://www.econbiz.de/10014422297

From ethnic ties to marketing assets : strategies for developing customer relationships in migrant-owned microbusinesses

Qin, Shuai; Chen, Xiaolan - In: International marketing review 42 (2025) 5, pp. 1009-1038

Persistent link: https://www.econbiz.de/10015463064

Empowerment to commitment : how live-streaming atmosphere and relational bonds drive impulse consumption?

Lai, Pu; Aw, Eugene Cheng-Xi; Tan, Garry Wei-Han - In: Journal of research in interactive marketing : … 19 (2025) 4, pp. 549-570

Persistent link: https://www.econbiz.de/10015416715

The effect of brand image, omni-channel marketing strategies, and organizational culture on customer commitment in the banking sector in North Macedonia

Ademi, Lutfije; Syla, Shpresa; Abduli, Selajdin - In: Navigating Economic Uncertainty - Vol. 1 : Proceedings …, (pp. 73-86). 2025

Persistent link: https://www.econbiz.de/10015173811

Giving face or not losing face? : the effect of AI service robot politeness strategy on value co-creation in hospitality

Wang, Yu; Zhong, Xiuli; Mu, Wenlong - In: Tourism Management Perspectives 58 (2025), pp. 1-13

Persistent link: https://www.econbiz.de/10015585327

The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry

Rauf, Muniba; Karjaluoto, Heikki; Leppäniemi, Matti - In: International journal of sport management and marketing … 24 (2024) 3/4, pp. 262-289

Persistent link: https://www.econbiz.de/10015441662