Search Results - subject:"customer life cycle"

Customer Value-centered Management : Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

Krämer, Andreas; Burgartz, Thomas; Muzzu, Christina - 2025

Part I: Introduction and General Conditions -- 1. The Changed Perspective: eagle eye instead of tunnel vision -- 2. Management after the coronavirus crisis: focus on a holistic approach -- 3. A better understanding of big data: what can What Big Data can and cannot do? -- Part II: The...

Persistent link: https://www.econbiz.de/10015431930

Evaluating the impact of emotional advertisement on customers and its relationship with brand value

Shayegan, Mohammad Javad; Keshavarzian, Mohammad - In: International journal of internet marketing and … 19 (2023) 3/4, pp. 350-368

Persistent link: https://www.econbiz.de/10014442627

Managing customer life cycle through knowledge management capability : a contextual role of information technology

Lee, Kuo-Wei; Lanting, Maria Corazon L.; … - In: Total quality management & business excellence : an … 28 (2017) 13, pp. 1559-1583

Persistent link: https://www.econbiz.de/10011816994

What customer information should companies use for customer relationship management? : practical insights from empirical research

Reimer, Kerstin; Becker, Jan U. - In: Management review quarterly : systematic literature … 65 (2015) 3, pp. 149-182

can be used to analyze CRM objectives throughout the entire customer life cycle. Overall, the study provides researchers …

Persistent link: https://www.econbiz.de/10011283685