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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Search: subject:"customer lifetime value"
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Customer value
16
Kundenwert
16
Beziehungsmarketing
12
Relationship marketing
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Lebenszyklus
4
Life cycle
4
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3
Theory
3
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Pfeifer, Phillip E.
3
Kumar, V.
2
Malthouse, Edward C.
2
Neslin, Scott A.
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Shankar, Venkatesh
2
Bart, Yakov
1
Blattberg, Robert C.
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Kötterheinrich, Kim
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Lans, Ralf van der
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Lhoest-Snoeck, Sietske
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Libai, Barak
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Nierop, Johannes Erjen Maurice van
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Ovchinnikov, Anton
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Pancras, Joseph
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Petersen, J. Andrew
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Rohm, Andrew J.
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Shah, Denish
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
86
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of retailing and consumer services
47
International journal of hospitality management
31
The service industries journal
28
SpringerLink / Bücher
27
Journal of marketing
26
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of revenue and pricing management
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing Science
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
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ECONIS (ZBW)
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1
Brave new world? : on AI and the management of customer relationships
Libai, Barak
;
Bart, Yakov
;
Gensler, Sonja
;
Hofacker, …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 44-56
Persistent link: https://www.econbiz.de/10012299809
Saved in:
2
Transforming the customer experience through new technologies
Hoyer, Wayne D.
;
Kroschke, Mirja
;
Schmitt, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 57-71
Persistent link: https://www.econbiz.de/10012299810
Saved in:
3
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
4
For new customers only : a study on the effect of acquisition campaigns on a service company's existing customers' CLV
Lhoest-Snoeck, Sietske
;
Nierop, Johannes Erjen Maurice van
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10010403991
Saved in:
5
A partially hidden Markov model of customer dynamics for CLV measurement
Romero, Jaime
;
Lans, Ralf van der
;
Wierenga, Berend
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
3
,
pp. 185-208
Persistent link: https://www.econbiz.de/10010128371
Saved in:
6
On estimating current-customer equity using company summary data
Pfeifer, Phillip E.
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10008909392
Saved in:
7
Customer
lifetime
value
and customer equity models using company-reported summary data
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julian
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
1
,
pp. 20-22
Persistent link: https://www.econbiz.de/10008909984
Saved in:
8
A note on willingness to spend and
customer
lifetime
value
for firms with limited capacity
Pfeifer, Phillip E.
;
Ovchinnikov, Anton
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 178-189
Persistent link: https://www.econbiz.de/10009259474
Saved in:
9
A
customer
lifetime
value
-based approach to marketing in the multichannel, multimedia retailing environment
Kumar, V.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 71-85
Persistent link: https://www.econbiz.de/10003987323
Saved in:
10
Key issues in multichannel customer management : current knowledge and future directions
Neslin, Scott A.
;
Shankar, Venkatesh
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003833065
Saved in:
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