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  • Search: subject:"customer loyalty index"
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Subject
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Beziehungsmarketing 2 Relationship marketing 2 Consumer behaviour 1 Content analysis 1 Customer loyalty index 1 Customer retention 1 Customer satisfaction 1 E-commerce 1 Einzelhandel 1 Electronic Commerce 1 Forecasting model 1 Internet marketing 1 Konsumentenverhalten 1 Kundenbindung 1 Kundenzufriedenheit 1 Marketing 1 Measurement 1 Messung 1 Online retailing 1 Online-Handel 1 Online-Marketing 1 PLS-SEM 1 Prognoseverfahren 1 Regression analysis 1 Regressionsanalyse 1 Retail trade 1 Sales promotion 1 Semiparametric regression models 1 Sentiment analysis 1 Social Web 1 Social media metrics 1 Social web 1 Verkaufsförderung 1 customer effort score 1 customer experience 1 customer loyalty index 1 customer satisfaction 1 net promoter score 1 online retail 1
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CC license 1 Free 1 Undetermined 1
Type of publication
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Article 2
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Chung, Sunghun 1 Duarte Santos, José 1 Park, Jooyoung 1 Perestrelo, Beatriz Martins 1 Pires, Paulo Botelho 1 Shin, Donghyuk 1
Published in...
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Administrative Sciences : open access journal 1 Marketing letters : a journal of research in marketing 1
Source
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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Measuring customer experience in e-retail
Pires, Paulo Botelho; Perestrelo, Beatriz Martins; … - In: Administrative Sciences : open access journal 15 (2025) 11, pp. 1-33
interrelations among Customer Effort Score (CES), Customer Experience (CX), Customer Satisfaction (CSAT), Customer Loyalty Index (CLI …
Persistent link: https://www.econbiz.de/10015549141
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Cover Image
Predicting firm market performance using the social media promoter score
Chung, Sunghun; Shin, Donghyuk; Park, Jooyoung - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
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