Search Results - subject:"customer-based"

How Societal and Individual Diversity Affect Brand Equity of High Versus Low Involvement Products

Uddin, Mohiy; Siddiqui, Danish Ahmed - 2026

The popularity of social media across the world provides a modern communication platform as well as facilitates new virtual places for online communities where buyers talk about the brand and thus experience customer value. Customer perceived ethicality is gaining importance because buyers are...

Persistent link: https://www.econbiz.de/10015641111

Holistic augmented reality brand equity (HARBE) model : building customer-based brand equity through augmented reality

Lambrecht, Anja; Baumgarth, Carsten; Henseler, Jörg - In: The journal of brand management : an international journal 32 (2025) 4, pp. 298-314

Persistent link: https://www.econbiz.de/10015486092

Empirical validation of a new technique ("select-and-rank") to measure brand preference

Karantonis, Kosmo; Schnittka, Oliver; Farsky, Mario; … - In: The journal of brand management : an international journal 32 (2025) 3, pp. 227-237

Persistent link: https://www.econbiz.de/10015446720

Brand and customer management mindsets creating brand relationships and equity in young adults

Diniso, Chuma; Duh, Helen Inseng - In: South African journal of business management 56 (2025) 1, pp. 1-13

customer management mindset (CMM) to build consumer-brand relationships and ultimate customer-based brand equity (CBBE) in …

Persistent link: https://www.econbiz.de/10015596921

Racial bias in the stands? : Investigating customer-based discrimination in European soccer

Quansah, Tommy Kweku; Lang, Markus; Frick, Bernd - In: Applied economics 56 (2024) 54, pp. 7050-7064

Persistent link: https://www.econbiz.de/10015074523

Fostering ambidexterity among R&D employees : the dilemma of performance measures and how to overcome it

Wabnegg, Markus - In: Management accounting research 65 (2024), pp. 1-17

Persistent link: https://www.econbiz.de/10015439190

Customer-Based brand equity drivers : a leading brand of beer in Estonia

Coudounaris, Dafnis N.; Björk, Peter; Mets, Tõnis; … - In: Administrative Sciences : open access journal 14 (2024) 4, pp. 1-40

Based on the trust/commitment theory and the customer-based brand equity theory, this study aims to ascertain which of … brewery market. In order to achieve this goal, an empirical study was conducted based on the 17 customer-based …

Persistent link: https://www.econbiz.de/10014526943

Enhancing brand equity through multidimensional brand authenticity in the fashion retailing

Hyun, Hyowon; Park, Jungkun; Hong, EunPyo - In: Journal of retailing and consumer services 78 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015084897

How smartness affects customer-based brand equity in rural tourism destinations

Sustacha, Inés; Baños-Pino, José; Valle, Eduardo del - In: Journal of destination marketing & management : JDMM 34 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10015583727

Customer-Based brand equity drivers: A leading brand of beer in Estonia

Coudounaris, Dafnis N.; Björk, Peter; Mets, Tõnis; … - In: Administrative Sciences 14 (2024) 4, pp. 1-40

Persistent link: https://www.econbiz.de/10015424326