This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...

The paper describes the concept of Data Mining and its origin.. Data mining is a process of analyzing data in order to find hidden useful and understandable relationship for the data user. Furthermore, we mention the main areas that are likely to produce data sources, classification criteria of...

The paper describes some methods of extracting knowledge from large amounts of data, and also the concepts of classification, regression and clustering. In terms of classification, it describes some of the techniques and methods, namely the decision trees, the Bayesian method, k-NN, etc. The...