"Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Stories centred on robust evidence and credible data can withstand challenge, provide meaning,...

Discover how to develop and implement an HR analytics system that benefits employees, as well as your organization The potential of HR analytics is a major discussion among scholars, practitioners, thought leaders, and technology vendors, with companies like Amazon, Apple, Google, and Meta...

"Why did we write this book? We wanted to help financial experts and investors to understand the state-of-the-art of artificial intelligence and machine learning in finance. And so, what is artificial intelligence? The foundations of artificial intelligence lie in the human desire to automate....