deceiving others. Deception aversion is conceptually difficult to document because it depends on unobserved second-order beliefs … and show theoretically how to identify deception aversion from choice data alone, with minimal assumptions on second …-order beliefs. We run a laboratory experiment and find strong support for deception aversion that is robust to several natural …

deceiving others. Deception aversion is conceptually difficult to document because it depends on unobserved second-order beliefs … and show theoretically how to identify deception aversion from choice data alone, with minimal assumptions on second …-order beliefs. We run a laboratory experiment and find strong support for deception aversion that is robust to several natural …

significant mediating effect of perceived deception in the swelling of brand hate attributable to brand betrayal has been … empirically substantiated. A moderation analysis reveals that the relationship between brand betrayal and perceived deception and … the association between perceived deception and brand hate become more robust due to the crossover of negativity …