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Is it all about the price? :
decision
drivers
affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
2
Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success
Pierce Goncalves, Karen
- In:
Journal of Product & Brand Management
21
(
2012
)
4
,
pp. 301-301
Persistent link: https://www.econbiz.de/10014896312
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