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~isPartOf:"Journal of Business Ethics"
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Explicating Ethical Corporate Marketing. Insights from the BP
Deepwater
Horizon
Catastrophe: The Ethical Brand that Exploded and then Imploded
Balmer, John
;
Powell, Shaun
;
Greyser, Stephen
- In:
Journal of Business Ethics
102
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009327634
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