This paper investigates equilibrium strategies for both horizontal (HJP) and vertical (VJP) joint promotions (cooperative advertising) in the supply chain. A game theoretic model is solved for two setups: a centralized channel competing with a decentralized one (DC), and two competing...

We formulate a model for determining the optimal pricing, order quantity and replenishment period for perishable items with price-dependent and time-dependent demand. The items have a fixed shelf-life, and the demand rate decreases linearly in the selling price and polynomially over the time...