Choi, Wonjun; Jang, Wooyoung (William); Song, Hyunseok; … - In: International Journal of Sports Marketing and Sponsorship 25 (2024) 3, pp. 684-704
Purpose This study aimed to identify subgroups of esports players based on their gaming behavior patterns across game genres and compare self-efficacy, social efficacy, loneliness and three dimensions of quality of life between these subgroups. Design/methodology/approach 324 participants were...